Here at FoodBoss we love reading about the latest trends in food, seeing how people visualize the data behind these trends, and adjusting our start up accordingly. We watched poke grow in popularity, Starbucks grab headlines with their unicorn frappucino and witnessed a new style of pizza hit it big. Since the start of 2017 we’ve shared hundreds of articles, studies, tweets, charts and food stories with our internal team… and now we’ve collected our five favorites to share the most eye-catching takeaways with you below.
Check them out and tweet at us @GoFoodBoss with your favorite studies on food trends!
1. Your Willpower to Eat Healthy Diminishes Throughout the Day
A new report by InstaCart shows that healthier food items, such as fresh fruit and fresh vegetables, are more likely to be ordered before noon each day. As the day progresses, more sweet and savory treats like ice cream, chocolate, and pizza see a spike in orders. It’s all too easy to start the day off right only to give into your cravings for sugar later on in the day.
Source - Instacart.com
2. Old Diet Fads are Falling by the Wayside to new Fads
Google’s keyword planning tools allows you to see which food is trending throughout the year based on the total volume Google search queries. We all know that certain foods are more popular during different seasons, but some of the trends in popularity may surprise you. America’s obsession for fat free foods has finally dissipated since science has proven that fat (in moderation) is actually good for you. New buzzwords like Veganism and Superfood are becoming more and more popular with people’s increasing desire to form healthier, more sustainable habits.
Source - rythm-of-food.net
3. Tens of Millions of People are ordering food delivery through their favorite app
The majority of Americans (of all age ranges) are aware of at least one of the delivery app, while only 17% have actively used one. There are literally dozens of food delivery apps out there that all do just about the same thing, which begs the question, why?
The short answer, money. In the U.S.A alone approximately 23 million people are ordering food delivery on a monthly basis. Worldwide, the food delivery market is valued at 83 Billion dollars, about 1% of the total food market, and growing 3.5 % annually according to McKinsey & Company. As the on demand economy continues to grow, food delivery companies are raking in the cash, and we don’t see this trend stopping anytime soon.
4. People are eating an enormous amount of pizza, and they’re telling the world about it on Twitter
It’s no surprise that A) people love pizza & B) people love to show their friends just how special and unique their variant of melted cheese on bread is via social media, but the sheer volume of tweets about pizza is amazing.
Gemma Joyce from Brandwatch took the liberty of breaking down the number of tweets about pizza by day of the week, hour of day, and gender and the results were pretty interesting. Similar to Instacart’s findings, it seems the craving for pizza peeks in the late evening. Instead of chocolates on Valentine's Day, apparently you should opt for pizza - the graph doesn’t lie.
5. The Price of fast food is going up, but it’s still pretty darn cheap to get your fix!
The graph above show how many calories per cent you get with various items on the Shake Shack menu. You’ll see that the line going through the graph represents food that costs a penny per calorie.
Pretty much all the food listed hovers around a penny per calorie, so if you were to eat the entirety of your 2000 daily calories at Shake Shack you’d looking to pay a little over $20 with tax. Not bad, considering you should probably never consume all of your calories from fast food anyway. McDonald’s (graph on the right) ends up being cheaper than Shake Shack, and their menu averages out at about .6 cents a calorie. These graphs align with the trend of on demand food becoming more and more affordable while continuing to cater to the preferences of consumers.